emphas!s rebranded The Gateway Schools, an innovative school for children with learning differences in NYC. When Gateway added a Middle and Upper School, emphas!s created a color-coded identity that represented the school as a unified whole that also had independent divisions. emphas!s applied this elegant and flexible system to various promotional and informational materials. The identity features a leaf to reflect children’s growth and the eco-conscious philosophy of the school and is featured in printed materials and throughout the school environment.