emphas!s design developed and applied new brand graphics, signage, and interior elements to 20 revamped bank locations of the renamed and rebranded Jovia Federal Credit Union, formally NEFCU. The branch interiors were transformed with custom wallpapers, digital marketing displays, reclaimed wood feature walls, and wayfinding and ID signage to reflect the spirit of the new brand. This $2.8 million rollout was accomplished in just ten months with no disruption to day-to-day operations. Large-scale exterior monument signs, as well as a facade and vehicular directional signage, were implemented to promote the new brand to the greater community.