emphas!s created a comprehensive brand identity system and packaging for Lewis Pogue Artisan Chocolate, a family-run, bean-to-bar company in Atlanta, Georgia. The name, composed of maternal and paternal names from the founder’s family line, is a nod to the family tradition of adventure, ingenuity, and a future for the art of chocolate that is modern and of the moment. The Lewis Pogue logo is a contemporary and quirky take on a traditional serif that reflects that duality. Lewis Pogue uses organic ingredients without additives or artifice from the best cacao-growing regions in the world. The identity system builds on this vision of global sustainability and quality by reflecting nature through illustrations, patterns, and an extensive region-based color palette.