The Screen Actors Guild and the American Federation of Television and Radio Artists (SAG-AFTRA) represent approximately 160,000 media artists and professionals. In addition to its advocacy, SAG-AFTRA has screening spaces for its members and the public. emphas!s designed signage and a lobby digital display experience for the Robin Williams Screening Room located in NYC. emphas!s worked closely with the architect and building management to create signage that seamlessly integrates into the building’s facade and window system. A large-scale, illuminated framing device defines the building’s entrance, followed by an impactful floor-to-ceiling building digital display in the lobby that creates a compelling experience for visitors.